Just like any other social media platform Snapchat and Instagram, slowly and steadily made its place and proved to be a worthy destination for business promotion and marketing. But, right now the major platform on which one needs to target eyes and especially the freelancers is LinkedIn. If you are looking for a solid career boost then LinkedIn is the right choice for you. You can find a new client, new job opportunity, or can even make collaboration with business owners. Looking for some valuable tips for optimizing the LinkedIn profile you own for tapping potential clients?
Building your LinkedIn profile
Once you register as a seller with any of the reputed buyer- seller platform online, it will be ideal for you to create a profile on LinkedIn. If you already have an account with LinkedIn, then go for its data updating. Are you aware that you can link LinkedIn profile with online seller page? Experts say that a strong presence on LinkedIn makes a candidate or business look professional. It captures the attention of other businesses or clients easily. In order to make the profile presentable, the LinkedIn profile must have top-notch features. You must know how to get that designed.
A perfect headshot
Your headshot needs to be the main USP of your LinkedIn profile viewed by any clients, partners, or collaborators. It can create a strong first impression in mind of the audience. You will come across headshots which are not only casual but are inappropriate and of low-quality. Take your headshot seriously as it speaks about your personality. The headshot needs to be
- Pic captured by professional photographer
- Profile pic with high-resolution
- A perfect shot with a confident look
Make sure that the headshot should not have below features:
- A selfie shot
- Casual background
- Grainy texture
If you have the perfect picture, it turns easy to impress potential clients who believe in professionalism.
The Headline & Summary:
These 2 sections offer first information about you. Right here you need to grab the attention of viewers in one go. The headline should speak about who you are and you’re USP. It should be short and crispy mentioning your industry and your specialty. Next is summary the spot to make a shining impact. Give reasons as for why you are perfect to get hired. Introduce you in a professional way and speak about career history, qualification, achievements and contact medium.
About your experience
Experience is vital and here on the platform of LinkedIn you need to mention professionally your career graph. Present the relevant jobs which are related to industry and relevant for the clients. In case you are new to freelancing then just give a brief about previous work on which you want to do freelancing.
LinkedIn offers a systemized approach for attracting potential clients
Design and present your LinkedIn page in a professional and unique way to get the attention of potential clients and business collaborators. Give time and make effort to make the better selling of your freelancing services. Your effort will reward you with excellent lead contacts.